Story Funnel
The Story Funnel is how to hook prospects, build customers, and payoff advocates by getting your story straight. It's your brand (or company) story that moves people to pay attention to you.
Building Customers with Logos Paid Members Public
At this stage, we want our new customers to be so happy with their purchase, that they don’t unsubscribe or return our offering. The way to do this is to make it as easy as possible to start using your offering to do the intended job.
6 Commandments of Copy Paid Members Public
A systematic way to analyze and write compelling copy that tells the story you want to tell.
Parts of the Hook Stage Paid Members Public
The hook stage is the noisiest stage of the Story Funnel because it’s the one with the most amount of competition and literal noise.
What's Your Big Idea? Paid Members Public
The big idea is your brand's north star. Without one, you will be lost in the sea of noise.
What's Your Core Value? Paid Members Public
Val·ue: something (such as a principle or quality) intrinsically valuable or desirable -- Merriam-Webster
Hooking Prospects with Pathos Paid Members Public
The first part of the Story Funnel is how we hook prospects. If this were a play or a movie or a novel, this is Act 1 or in Story Grid nomenclature, The Beginning Hook. During this part, we’re going to use Pathos (emotions) as our main tool in hooking prospects into our story funnel.
Introducing The Story Funnel Paid Members Public
At its core, the Story Funnel concept is how to tell a brand’s story depending on what stage someone is in -- all why not straying from the brand’s core values. This is what we mean by keeping the story straight and it’s an essential part of building a brand.
