Prospects

Prospects are people who are searching for a solution to a problem. There are a lot of prospects out there and not all will care about what you do.

What's Your Core Value? Members Public

Val·​ue: something (such as a principle or quality) intrinsically valuable or desirable -- Merriam-Webster

Jarie Bolander
Jarie Bolander
Hooking Prospects

Hooking Prospects with Pathos Members Public

The first part of the Story Funnel is how we hook prospects. If this were a play or a movie or a novel, this is Act 1 or in Story Grid nomenclature, The Beginning Hook. During this part, we’re going to use Pathos (emotions) as our main tool in hooking prospects into our story funnel.

Jarie Bolander
Jarie Bolander
Hooking Prospects