Pathos is Greek for emotions or driven by emotions. It's the first part of the story funnel that hooks in prospects.
Hooking Prospects with Pathos
The first part of the Story Funnel is how we hook prospects. If this were a play or a movie or a novel, this is Act 1 or in Story Grid nomenclature, The Beginning Hook. During this part, we’re going to use Pathos (emotions) as our main tool in hooking prospects into our story funnel.