The Story Funnel
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Pathos

Pathos is Greek for emotions or driven by emotions. It's the first part of the story funnel that hooks in prospects.
What's Your Big Idea?
Hooking Prospects

What's Your Big Idea?

The big idea is your brand's north star. Without one, you will be lost in the sea of noise.
Dec 7, 2020 7 min read
What's Your Core Value?
Hooking Prospects

What's Your Core Value?

Val·​ue: something (such as a principle or quality) intrinsically valuable or desirable -- Merriam-Webster
Dec 3, 2020 16 min read
Hooking Prospects with Pathos
Hooking Prospects

Hooking Prospects with Pathos

The first part of the Story Funnel is how we hook prospects. If this were a play or a movie or a novel, this is Act 1 or in Story Grid nomenclature, The Beginning Hook. During this part, we’re going to use Pathos (emotions) as our main tool in hooking prospects into our story funnel.
Nov 26, 2020 3 min read
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