Pathos is Greek for emotions or driven by emotions. It's the first part of the story funnel that hooks in prospects.
What's Your Big Idea? Paid Members Public
The big idea is your brand's north star. Without one, you will be lost in the sea of noise.
What's Your Core Value? Paid Members Public
Val·ue: something (such as a principle or quality) intrinsically valuable or desirable -- Merriam-Webster
Hooking Prospects with Pathos Paid Members Public
The first part of the Story Funnel is how we hook prospects. If this were a play or a movie or a novel, this is Act 1 or in Story Grid nomenclature, The Beginning Hook. During this part, we’re going to use Pathos (emotions) as our main tool in hooking prospects into our story funnel.