All of the logical arguments for why to buy your product or service. This is used in combination with pathos.
Parts of the Build Stage Paid Members Public
The build stage starts off with the first goal of Story Funnel which is to get a prospect to buy. Once we get our new customers, we want our interaction with them to be stellar
What is Your Structure and who do you Serve? Paid Members Public
What are you selling and who do you sell it to. That seems like a simple question but if you don't have your story straight, it can get confusing.
What Are Your Customers Wants and Needs? Paid Members Public
Your messaging needs to pull at the need while also giving the dopamine hit of want. You can never get to the need without the want satisfied. It’s like the gatekeeper to the inner sanctum.
Building Customers with Logos Paid Members Public
At this stage, we want our new customers to be so happy with their purchase, that they don’t unsubscribe or return our offering. The way to do this is to make it as easy as possible to start using your offering to do the intended job.