Hooking Prospects

The first part of the story funnel -- how to hook prospects in so that they will give you the magic phrase. Tell me more.

Parts of the Hook Stage Members Public

The hook stage is the noisiest stage of the Story Funnel because it’s the one with the most amount of competition and literal noise.

Jarie Bolander
Jarie Bolander
Hooking Prospects

What's Your Big Idea? Members Public

The big idea is your brand's north star. Without one, you will be lost in the sea of noise.

Jarie Bolander
Jarie Bolander
Hooking Prospects

What's Your Core Value? Members Public

Val·​ue: something (such as a principle or quality) intrinsically valuable or desirable -- Merriam-Webster

Jarie Bolander
Jarie Bolander
Hooking Prospects

Hooking Prospects with Pathos Members Public

The first part of the Story Funnel is how we hook prospects. If this were a play or a movie or a novel, this is Act 1 or in Story Grid nomenclature, The Beginning Hook. During this part, we’re going to use Pathos (emotions) as our main tool in hooking prospects into our story funnel.

Jarie Bolander
Jarie Bolander
Hooking Prospects