Ethos
Deals with the credibility of the brand. It's what others also aspire to be.
Parts of the Pay Off Stage Paid Members Public
The future health of your brand and your follow-on products and services you provide heavily depends on this stage because your fans and advocates are the ones that will tell their friends and family about your brand and are the most likely folks to buy from you again.
What Are the Conventions & Requirements for your Brand? Paid Members Public
Conventions and Requirements are the frameworks in which all similar offerings must adhere. If an offering does not comply with generally accepted conventions (e.g. testimonials from medical doctors) then prospects will be skeptical.
Paying Off Advocates with Ethos Paid Members Public
Ethos is all about the credibility of the messenger or their bonafide’s. We look up to those that have achieved what we want to achieve or look/act/like what we like. That’s part of the reason celebrities endorse products and services -- it signals that said brand can be trusted.
