Emotions - The Story Funnel

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Emotions

All of the ways that emotions play a role in what we buy and pay attention too.

Hooking Prospects

What's Your Core Value?

Val·ue: something (such as a principle or quality) intrinsically valuable or desirable -- Merriam-Webster

Hooking Prospects with Pathos

Hooking Prospects

Hooking Prospects with Pathos

The first part of the Story Funnel is how we hook prospects. If this were a play or a movie or a novel, this is Act 1 or in Story Grid nomenclature, The Beginning Hook. During this part, we’re going to use Pathos (emotions) as our main tool in hooking prospects into our story funnel.