Deals with how to look like you know what you're doing so people will trust you as an authority.
Paying Off Advocates with Ethos Paid Members Public
Ethos is all about the credibility of the messenger or their bonafide’s. We look up to those that have achieved what we want to achieve or look/act/like what we like. That’s part of the reason celebrities endorse products and services -- it signals that said brand can be trusted.
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