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Brand Story Guide

A collection of 3 posts
How to Capture Product-Market Fit Metrics and Act Upon Them to Grow Your Company
Big Idea

How to Capture Product-Market Fit Metrics and Act Upon Them to Grow Your Company

It's never a good idea to leave Product-Market Fit to chance. That's why having a quantitative methodology to figure it out will save you time, money, and frustration.
Feb 24, 2022 10 min read
What is Your Brand's Thru-line
Paying Off Advocates

What is Your Brand's Thru-line

A thru-line is a theme or idea that runs from the beginning to the end of a story. For us story nerds, it’s the story arc/spine that hooks us in in act one, builds our suspense in act two, and payoffs the result in act three.
Jan 25, 2021 8 min read
What Are the Conventions & Requirements for your Brand?
Paying Off Advocates

What Are the Conventions & Requirements for your Brand?

Conventions and Requirements are the frameworks in which all similar offerings must adhere. If an offering does not comply with generally accepted conventions (e.g. testimonials from medical doctors) then prospects will be skeptical.
Jan 21, 2021 7 min read
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