Is MailerLite Better than MailChimp? A Quantitative Approach Members Public

We wanted to see if the data we looked at for The Touchpoint Envelope really showed that MailerLite was better than MailChimp

Jarie Bolander
Jarie Bolander
Cold Email

The Touchpoint Envelope: What Open, Click, and Buy Rates to Expect from Outreach Members Public

What open, click, and buy rates you might expect from your outreach efforts

Jarie Bolander
Jarie Bolander
Outreach

How to Capture Product-Market Fit Metrics and Act Upon Them to Grow Your Company Members Public

It's never a good idea to leave Product-Market Fit to chance. That's why having a quantitative methodology to figure it out will save you time, money, and frustration.

Jarie Bolander
Jarie Bolander
Big Idea

The Missing Link in Your Product-Led Growth Strategy Members Public

Product-Led Growth (PLG) is using your product as an active element in your go-to market strategy.

Jarie Bolander
Jarie Bolander
blog

The Missing Link in Your RevOps Strategy Members Public

Everyone can benefit from a Revenue Operations (RevOps) mindset. RevOps is all about alignment of sales, marketing, and customer service.

Jarie Bolander
Jarie Bolander
RevOps

Parts of the Pay Off Stage Members Public

The future health of your brand and your follow-on products and services you provide heavily depends on this stage because your fans and advocates are the ones that will tell their friends and family about your brand and are the most likely folks to buy from you again.

Jarie Bolander
Jarie Bolander
Paying Off Advocates

What is Your Brand's Thru-line Members Public

A thru-line is a theme or idea that runs from the beginning to the end of a story. For us story nerds, it’s the story arc/spine that hooks us in in act one, builds our suspense in act two, and payoffs the result in act three.

Jarie Bolander
Jarie Bolander
Paying Off Advocates

What Are the Conventions & Requirements for your Brand? Members Public

Conventions and Requirements are the frameworks in which all similar offerings must adhere. If an offering does not comply with generally accepted conventions (e.g. testimonials from medical doctors) then prospects will be skeptical.

Jarie Bolander
Jarie Bolander
Paying Off Advocates