Is MailerLite Better than MailChimp? A Quantitative Approach Paid Members Public
We wanted to see if the data we looked at for The Touchpoint Envelope really showed that MailerLite was better than MailChimp
The Touchpoint Envelope: What Open, Click, and Buy Rates to Expect from Outreach Paid Members Public
What open, click, and buy rates you might expect from your outreach efforts
How to Capture Product-Market Fit Metrics and Act Upon Them to Grow Your Company Paid Members Public
It's never a good idea to leave Product-Market Fit to chance. That's why having a quantitative methodology to figure it out will save you time, money, and frustration.
The Missing Link in Your Product-Led Growth Strategy Paid Members Public
Product-Led Growth (PLG) is using your product as an active element in your go-to market strategy.
The Missing Link in Your RevOps Strategy Paid Members Public
Everyone can benefit from a Revenue Operations (RevOps) mindset. RevOps is all about alignment of sales, marketing, and customer service.
Parts of the Pay Off Stage Paid Members Public
The future health of your brand and your follow-on products and services you provide heavily depends on this stage because your fans and advocates are the ones that will tell their friends and family about your brand and are the most likely folks to buy from you again.
What is Your Brand's Thru-line Paid Members Public
A thru-line is a theme or idea that runs from the beginning to the end of a story. For us story nerds, it’s the story arc/spine that hooks us in in act one, builds our suspense in act two, and payoffs the result in act three.
What Are the Conventions & Requirements for your Brand? Paid Members Public
Conventions and Requirements are the frameworks in which all similar offerings must adhere. If an offering does not comply with generally accepted conventions (e.g. testimonials from medical doctors) then prospects will be skeptical.
